Led a breakout session on how to survey your audience to get the data you need, when you need it. As the marketing industry continues to become more digital, face-to-face customer interactions have become less custom. My session went over how to get back to getting to know your customer base through surveys, focus groups, and one-on-one customer phone calls in order to extract important data that aids in all brand communications.
After putting together a press release for Rapid Fire Theatre, I earned the company a number of media spots. The two most notable spots being a radio segment on CBC Radio One and a spot on CBC's 6'clock local news. The pitch focused on Rapid Fire Theatre returning to a brand new theatre after a 7 month hiatus due to COVID-19. The theatre group strategically set up incredible safety precautions, including a plexiglass stage to ensure patrons and performers felt safe.
An article I wrote for Daily Life, the brand I dedicate my time to under the parent company, Mindable. This piece centres on why long-term relationships sometimes need space. Dailylife.com's mission is to educate individuals on their unique body, mind, and soul. In my day-to-day I focus primarily on marketing the site.
Co-Chair for the Eating Disorder Association of Alberta's Every Body's Beautiful Fashion Show
An in-store initiative I spearheaded in partnership with Soles4Souls. Customers could come into the Poppy Barley flagship store in Edmonton and donate their old shoes in exchange for 10% off their in-store purchase. Our partnership with Soles4Souls allowed us to pair previously loved shoes with people around the globe who needed them.
A photoshoot I styled and assistant directed with Unbelts for the launch of their new line of Intrepid belts.
A photoshoot I assistant styled alongside Publicity Room for Poppy Barley's 2018 Fall Capsule Collection.
A digital campaign proposal created for local retailer, Groove Stone with my group members for my Digital Publishing course. The proposal included an SEO strategy, social media strategy, channel plan, and email marketing strategy.
A community project in collaboration with the Advertising Club of Edmonton. My colleague, Richard Bagan and I put together a campaign plan for Edmonton's Zebra Centre. The campaign focuses on educating The Zebra Centre's target demographic on their resources.
A local community event with over 100 attendees that I spearheaded – planned and organized. Purpose was to encourage people to pro-long the life of their clothing and educate around the effects of fast fashion.
As the Edmonton Marketing Coordinator for Fashion Revolution Week 2018 I planned, executed and promoted a number of events that took place in the city over the course of the week.
A piece I wrote on conscious wardrobe curation for the University of Alberta's Office of Sustainability.
An integrative marketing communications plan that was put together for the Northern Sky Greyhound Adoption Association with my group members for our Marketing Communications course.