A digital campaign proposal created for local retailer, Groove Stone with my group members for my Digital Publishing course. The proposal included an SEO strategy, social media strategy, channel plan, and email marketing strategy.
Co-Chair for the Eating Disorder Association of Alberta's Everybody's Beautiful Fashion Show
As the Edmonton Marketing Coordinator for Fashion Revolution Week 2018 I planned, executed and promoted a number of events that took place in the city over the course of the week.
An in-store initiative I spearheaded in partnership with Soles4Souls. Customers could come into the Poppy Barley flagship store in Edmonton and donate their old shoes in exchange for 10% off their in-store purchase. Our partnership with Soles4Souls allowed us to pair previously loved shoes with people around the globe who needed them.
Unbelts Intrepid Photoshoot A photoshoot I styled and assistant directed with Unbelts for the launch of their new line of Intrepid belts.
A photoshoot I assistant styled alongside Publicity Room for Poppy Barley's 2018 Fall Capsule Collection.
A piece I wrote on conscious wardrobe curation for the University of Alberta's Office of Sustainability.
An integrative marketing communications plan that was put together for the Northern Sky Greyhound Adoption Association with my group members for our Marketing Communications course.