Past Projects

Digital Campaign for Groove Stone

A digital campaign proposal created for local retailer, Groove Stone with my group members for my Digital Publishing course. The proposal included an SEO strategy, social media strategy, channel plan, and email marketing strategy.

Everybody's Beautiful Fashion Show

Co-Chair for the Eating Disorder Association of Alberta's Everybody's Beautiful Fashion Show

Fashion Revolution Week

As the Edmonton Marketing Coordinator for Fashion Revolution Week 2018 I planned, executed and promoted a number of events that took place in the city over the course of the week.

Poppy Barley x Soles4Souls

An in-store initiative I spearheaded in partnership with Soles4Souls. Customers could come into the Poppy Barley flagship store in Edmonton and donate their old shoes in exchange for 10% off their in-store purchase. Our partnership with Soles4Souls allowed us to pair previously loved shoes with people around the globe who needed them.

Unbelts Intrepid Photoshoot

Unbelts Intrepid Photoshoot A photoshoot I styled and assistant directed with Unbelts for the launch of their new line of Intrepid belts.

Poppy Barley Fall 2018 Photoshoot

A photoshoot I assistant styled alongside Publicity Room for Poppy Barley's 2018 Fall Capsule Collection.

Building a more sustainable wardrobe

A piece I wrote on conscious wardrobe curation for the University of Alberta's Office of Sustainability.

IMC Plan for NSGA

An integrative marketing communications plan that was put together for the Northern Sky Greyhound Adoption Association with my group members for our Marketing Communications course.